Zeldis Research Associates
Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets. Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.
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Episodes
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
In this podcast, Zeldis Managing Director, Amy Rey, discusses current trends in the group benefits industry and how they are impacting market research demands in this space. Amy has more than 25 years of experience conducting qualitative and quantitative research with benefits professionals, groups benefits brokers, and employees in this space. She speaks to how the current market has evolved and what the hot issues are facing this industry.
Wednesday Sep 11, 2024
Wednesday Sep 11, 2024
In the newest Zeldis Buzz podcast, Amy Rey sat down with Zeldis Vice President and Financial Services Practice Lead, Kathrin Schumacher to talk about the recent research trends we've seen in the financial services market. We talk some of the frequent topics and issues we’ve seen come up in investment and insurance research.
Monday Jun 17, 2024
Monday Jun 17, 2024
In the newest Zeldis Buzz podcast, Amy Rey, Managing Director at Zeldis Research talks about recent trends she's seen in the market research industry over the last year through the work she's done with clients and from conferences and events she's attended. Amy talks about AI, data quality, thought leadership, and communities. There is also a one-pager that summarizes the key points.
Friday Mar 22, 2024
Friday Mar 22, 2024
In the newest Zeldis Buzz podcast, Amy Rey sits down with Zeldis Health Insurance Practice Lead, Leanne Benvignati to talk about the recent trends we’ve seen in Health Insurance Market Research. Amy and Leanne talk about trends including an increased emphasis on government programs, a more holistic approach, and health insurance research in a post-pandemic world.
Saturday Jan 20, 2024
Saturday Jan 20, 2024
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Listen/watch Zeldis’ inaugural Zeldis Buzz Podcast to learn about some techniques we have used with clients, both before and after the research execution, to elevate the effort, optimize stakeholder engagement and buy-in, and make sure the research is activated after completion.
Monday Apr 06, 2020
Monday Apr 06, 2020
Join Amy Rey, Zeldis Executive Vice President, for new insights into Millennial professionals, including their attitudes, use of technology, social media and other measures.
Tuesday Mar 31, 2020
Tuesday Mar 31, 2020
Tuesday Mar 31, 2020
A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life.
Tuesday Mar 31, 2020
Friday Mar 27, 2020
Friday Mar 27, 2020
With a focus on consumer research, Fred focuses on three considerations; 1) Methodology 2) Knowledge & Topic Selection 3) Implications of Not Conducting Research.